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Bacardi in India launches e-commerce platform for made-in-India manufacturers, Retail Information, ET Retail

Bacardi in India launches e-commerce platform for made-in-India manufacturers, Retail Information, ET Retail

Bacardi in India launches e-commerce platform for made-in-India brands

New Delhi: Spirits maker, Bacardi India has introduced an e-commerce platform, Legacy Collective, to convey in combination homegrown legacy Indian manufacturers, the corporate introduced in a press unencumber on Tuesday.

At the e-commerce platform, it has partnered with artisanal perfume maker, Isak Fragrances; top class leather-based merchandise emblem – The Postbox; and the Jaipur Watch Corporate, which sells luxurious watches.

“The Legacy Collective goals to glue homegrown manufacturers with customers who additionally are living through the moral code of creating their very own legacy,” commented Ayaesha Gooptu, head of home brown spirits – Bacardi in India.

The corporate has additionally onboarded Bollywood actor Ranbir Kapoor because the face of the e-commerce platform.


Supply Via https://retail.economictimes.indiatimes.com/information/e-commerce/e-tailing/bacardi-in-india-launches-e-commerce-platform-for-made-in-india-brands/96879441