New Delhi: The Rural Building Ministry has partnered with e-commerce platform Meesho on Thursday for advertising of goods made by means of the Self Lend a hand Teams (SHGs).
Union Minister for Rural Building and Panchayati Raj, Giriraj Singh, on Thursday asserted that the objective of High Minister Narendra Modi to have 10 crore SHG participants by means of 2024 will likely be completed because the Ministry is operating on a pro-active mode to sign up new girls Sakhis (participants).
The Minister mentioned this whilst talking after the signing of an MoU by means of the Ministry with “Meesho” — an e-commerce platform owned by means of Bengaluru-based Fashnear Applied sciences Personal Restricted, for advertising of goods made by means of the Self Lend a hand Teams underneath the Deendayal Antyodaya Yojana — Nationwide Rural Livelihood Challenge.
Giriraj Singh mentioned, in Would possibly 2014, when PM Modi took fee, there have been 2.35 crore SHG participants, however with a targeted technique to empower rural deficient girls within the remaining 9 years, the choice of SHG participants has swelled to greater than 9 crore and can contact 10 crore participants by means of 2024.
He mentioned, every girls beneficiary should save no less than Rs 1 lakh rupees in step with annum during the sale of native merchandise, which is the imaginative and prescient of the High Minister.
He additionally expressed self belief that inside of a couple of years he’s going to be capable of reach the objective of 10 lakh ‘Lakhpati Didis’ and added that the day isn’t a long way away when one of the vital ‘Lakhpati Didis’ will turn into ‘Crorepati Didis’.
The Rural Building Minister has mentioned that the NRLM has been enterprise a number of efforts to give a boost to companies run by means of rural SHG girls which can be engaged in generating meals merchandise, handicrafts and hand-loom, and so on.
As a part of the efforts to attach manufacturers to markets, NRLM and SRLMs have taken steps to advertise curated merchandise from SHGs and SHG member marketers via a couple of channels equivalent to Saras Gallery, state particular shops, e-commerce platforms like GeM, Flipkart, Amazon.
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