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Myntra companions international trend residence Boohoo Workforce for India access, Retail Information, ET Retail

Myntra companions international trend residence Boohoo Workforce for India access, Retail Information, ET Retail

Myntra partners global fashion house Boohoo Group for India entry

Mumbai: Myntra, on-line trend arm of Flipkart has partnered UK-based iconic trend residence, Boohoo Workforce for its India access and also will release their manufacturers Dorothy Perkins (DP) and Nasty Gal on their platform.

The partnership will see Boohoo and Nasty Gal cater to fashion-forward Indian shoppers for the primary time, whilst additionally marking DP’s re-entry into the rustic, following the logo’s acquisition through the Boohoo Workforce, it mentioned in a observation.

“We’re ecstatic to convey the Boohoo Workforce to India and be their spouse of selection as they foray into this geography. Behind our unequalled achieve and leading edge tech interventions, Myntra is still at the leading edge of enabling get right of entry to to sought-after international manufacturers to shoppers and force the imaginative and prescient of main manufacturers to successfully achieve fashion-forward Indian shoppers,” Sharon Pais, Leader Industry Officer, Myntra, mentioned. “Boohoo, DP and Nasty Gal are poised to be neatly gained through discerning style aware shoppers within the area and we’re excited to assist them on this adventure.”

The tie-up through Myntra comes at a time when they’ve introduced their 17th version of the Finish of Reason why Sale. Boohoo provides trend to greater than 100 nations, together with primary markets like the United States, UK, France, and Australia. Nasty Gal’s assortment sells in over 60 nations since 2006, whilst DP is still a legacy emblem globally.

The 3 distinct manufacturers will probably be housed beneath a devoted On-line Logo Retailer (OBS) on Myntra, and all the assortment will cross reside in stages forward of EORS-17, scheduled to be held between 10-16 December.

“We’re overjoyed to be partnering with Myntra as our strategic spouse in India. The Indian marketplace represents an implausible alternative for the Boohoo Workforce and Myntra’s virtual first means makes this a super strategic partnership,” John Lyttle, CEO, Boohoo Workforce, mentioned.

As the sector’s 2d most-populated nation, India is a beautiful marketplace for aspirational attire manufacturers as emerging disposable earning purpose the eating base of the pyramid to develop additional.

“Whilst they’re part of the bigger organization, the distinctiveness of the 3 manufacturers is what we appreciate. boohoo, Dorothy Perkins and Nasty Gal have distinct personalities and cater to numerous cohorts of shoppers. Whilst boohoo emphasizes on being trend able for each and every instance and is catered in opposition to millennials, Nasty Gal showcases contemporary, edgy and ambitious types which might be apt for fashion-conscious Gen Z shoppers, while DP’s assortment is concentrated in opposition to the developed fashionistas, who experience sublime, undying, and fresh items of their cloth cabinet,” Jayanti Ganguly, Industry Head – Global Manufacturers, Market and Omni, mentioned.


Supply Via https://retail.economictimes.indiatimes.com/information/e-commerce/e-tailing/myntra-partners-global-fashion-house-boohoo-group-for-india-entry/95879243